Shoppers now see Google's AI summary before the results, and ask ChatGPT before they buy. The good news: what gets your product into those answers is the same thing that convinces a shopper. Clear, accurate product information in their language. Wasef helps you write it for every product.
I want a small electric incense burner for the car. What do you recommend?
AI assistant answer
A good option is a burner that runs on USB-C, stands 12 cm tall so it fits a cup holder, and heats incense in about two minutes without charcoal.
First things first
People use the term for two different things, and each has its own answer.
Meaning one
Google's AI Overviews and tools like ChatGPT and Perplexity read pages and summarize them for shoppers. Some call this generative engine optimization, or GEO. A page with specific, well-organized facts is easier for them to understand and cite than one full of "high quality, great price".
Meaning two
Google doesn't penalize text for being written with AI. It penalizes large amounts of unhelpful content made only to manipulate rankings. The tool isn't the problem; publishing without review is.
What Google actually saysTo be clear: Nobody can guarantee your product appears in an AI answer, and these tools change quickly. What you control is the quality of your page, and that helps you in regular Google search and with shoppers too.
Where to focus
In the order to start. Each one helps your Google rankings and your chances of appearing in AI answers.
Sizes, materials, how to use it, what's in the box. No AI tool can mention a fact that isn't on your page, and shoppers want these details before they decide.
Why SEO matters for product descriptionsThink about the questions you get on WhatsApp about a product and answer them in the description. Don't rely on the supplier's copy as is: the same text sits on dozens of stores and wasn't written for your customer.
How to rewrite supplier descriptionsThe page title, description and URL are the first things shoppers see in search results, and most stores leave them empty or repeat the product name.
What to write in each fieldLet it draft from your data, then check every fact and remove any claim you can't back up. You save writing time without risking your customers' trust.
What to give AI for copy you can useDon't try to change the whole store at once. Start with your best sellers or the products that get the most questions, and track them in Google Search Console. Search results take time, so give it weeks, not days.
A practical Salla SEO guideWasef step by step
Real recordings of Wasef in a Salla demo store, sped up.
Wasef reads your product data from Salla and drafts a description in Arabic or English, with a page title, meta description, suggested URL and keywords.
Helps with priorities 1 and 3
An approximate score with a checklist of what the description is missing. Edit and watch the score change. It helps you review, but it doesn't predict your Google ranking.
Helps with priorities 3 and 4
Saving in Wasef doesn't publish anything. Publishing to Salla is a separate step you take, so only the copy you reviewed reaches your store.
Helps with priority 4
Tell it what you need. It searches your store catalog and suggests a description from the product data, and you review it before saving.
Full tutorialPick a group of your key products, give them shared instructions, and see the generation cost before you send the request.
Full tutorialRead more
Articles and tutorials from the Wasef blog.
FAQ
It means two things: your pages showing up in AI answers such as Google's AI Overviews and ChatGPT, and using AI to write SEO content. Both start from the same base: clear, accurate information that helps the shopper.
There's no guaranteed way. What helps is a product page with specific, clearly written facts (sizes, materials, use, what makes it different), a description that is your own rather than the supplier's, and a page Google can crawl and index.
SEO improves how you appear in regular search results. GEO, or generative engine optimization, is a newer name for improving how you appear in AI-written answers. The basics overlap heavily, and for an online store both start in the same place: clear, useful product pages.
Start with your key products: write descriptions that answer shoppers' questions, fill in the page title, description and URL in each product's settings, organize your categories, and track results in Google Search Console.
No. Google doesn't penalize text for being written with AI. It penalizes large amounts of unhelpful content made to manipulate rankings. Review every description before publishing and check that its facts are right.
A clear, useful description helps your page be understood and show up for the right searches, whether you write it yourself or with AI. Rankings depend on many factors, so no one can promise a specific position.
Pick one of your key products and compare Wasef's draft with your current description. Questions? Our support team is available 24/7.
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